Connected TV Upfronts

A fireside chat with personalities from the world of sport – Matchroom chief Eddie Hearn and ex-Lioness Lianne Sanderson – as we strive to understand how TV audiences have changed and how innovation keeps the new generations entertained. We look at the way consuming sport content is changing, the differing habits of fans and the ways brands can inject messaging in a meaningful and relevant way.

At Comcast NBCUniversal, we turn the ordinary into the extraordinary. With a century-long legacy in entertainment, news, sports, and iconic films, we understand the magic that happens when people engage with the content they love, and the brand-boosting power of fandoms. In our increasingly interconnected world with multi-screen viewing on the rise, we envision a future of premium video at scale. Join us to learn how, alongside FreeWheel and top-tier publishers, we're creating the first unified video ecosystem for marketers, providing unmatched access to local fandoms on a global scale. 

Since the first race in 1950, Formula 1 has evolved constantly, innovated relentlessly, and grown continually. Now with 23 races, in 22 counties across 4 continents, Formula 1’s mission is to deliver the world’s greatest sports and entertainment spectacle to fans all over the world. Join us to learn about the unique global content production which serves our fans and powers our premium digital media offering, both here in the UK and beyond.

Join us for a deep dive into the rapidly evolving world of CTV Advertising in the UK. This thought-provoking talk will address key concerns, dissect the landscape of brand safety in the UK and uncover the essential changes needed to navigate this dynamic ecosystem successfully.

As the home of music television, Vevo is at the center of culture, connecting the stories of artists with audiences around the world in over 50 markets. While music is heard everywhere, it’s seen only on Vevo. Hear about how we provide brands unparalleled direct connection to artists as we continue to bring Vevo into every CTV household. Don’t miss new product announcements, content and programming launches and a live artist performance.