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Full Year 2017 Digital Adspend Results
Posted on: Tuesday 24 April 2018
The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.
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The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y
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Smartphone is driving almost all growth in the market
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At £5.20bn, Smartphone now makes up 45% of all digital
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Smartphone is accounting for 61% of all digital display advertising
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Online video is the largest display format, up 47% year-on-year
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Outstream is now the largest video format, at 56% of all online video
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Social revenue is now £2.4 billion
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