Full Year 2017 Digital Adspend Results

The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.

  • The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y

  • Smartphone is driving almost all growth in the market

  • At £5.20bn, Smartphone now makes up 45% of all digital

  • Smartphone is accounting for 61% of all digital display advertising

  • Online video is the largest display format, up 47% year-on-year

  • Outstream is now the largest video format, at 56% of all online video

  • Social revenue is now £2.4 billion

 

In a rush? View the top 10 things you need to know about the study here.

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