Full Year 2017 Digital Adspend Results
Posted on: Tuesday 24 April 2018
The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.
The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y
Smartphone is driving almost all growth in the market
At £5.20bn, Smartphone now makes up 45% of all digital
Smartphone is accounting for 61% of all digital display advertising
Online video is the largest display format, up 47% year-on-year
Outstream is now the largest video format, at 56% of all online video
Social revenue is now £2.4 billion
Digital accounts for 70% of advertising spend
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