Full Year 2017 Digital Adspend Results

Posted on: Tuesday 24 April 2018

Share this

The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.

  • The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y

  • Smartphone is driving almost all growth in the market

  • At £5.20bn, Smartphone now makes up 45% of all digital

  • Smartphone is accounting for 61% of all digital display advertising

  • Online video is the largest display format, up 47% year-on-year

  • Outstream is now the largest video format, at 56% of all online video

  • Social revenue is now £2.4 billion

 

In a rush? View the top 10 things you need to know about the study here.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Related content

StorySign app developed to help deaf children learn to read

StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.

Learn more
Tesco creating 'health scores' for baskets using Clubcard data

Tesco creating 'health scores' for baskets using Clubcard data

Tesco is using the data it has on 16 million Clubcard users to create 'health scores' for each shopping basket in a bid to help customers to improve...

Learn more
H1 2018 Digital Adspend Results

H1 2018 Digital Adspend Results

Learn more
UK Digital Adspend grows by 15% year-on-year

UK Digital Adspend grows by 15% year-on-year

Advertisers spend £6.4 billion on digital in H1 2018 per latest IAB UK/ PwC report 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.