Digital ad market grew by 15% in first half of 2022
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn morePosted on: Tuesday 24 April 2018
The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.
The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y
Smartphone is driving almost all growth in the market
At £5.20bn, Smartphone now makes up 45% of all digital
Smartphone is accounting for 61% of all digital display advertising
Online video is the largest display format, up 47% year-on-year
Outstream is now the largest video format, at 56% of all online video
Social revenue is now £2.4 billion
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Topics
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