Digital Adspend Tables: 2017
These data tables provide a topline breakdown of UK Digital Adspend revenue by format, according to the IAB / PwC Digital Adspend study.
IAB / PWC Digital Adspend Study
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
AI is moving from experimentation to infrastructure in digital advertising
Learn more
The creator economy is reshaping where and how brands invest in media
Learn more
Video’s £9.3bn surge shows why TV+ is entering a new growth phase
Learn more
Retail Media’s £3.8bn moment: why advertisers are rewriting the rules of media investment
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report