Digital Adspend Tables: 2017
These data tables provide a topline breakdown of UK Digital Adspend revenue by format, according to the IAB / PwC Digital Adspend study.
IAB / PWC Digital Adspend Study
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.
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