2013 Full Year Digital Adspend Results
Posted on: Monday 07 April 2014
IAB / PwC Digital Adspend Study
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display advertising all showed healthy like for like growth in 2013
*Correct at time of publishing
Digital accounts for 70% of advertising spend
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