2013 Full Year Digital Adspend Results

Posted on: Monday 07 April 2014

IAB / PwC Digital Adspend Study

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

• UK digital advertising expenditure grows 15.2% to £6.3 billion in 2013
• Search, Classifieds and Display advertising all showed healthy like for like growth in 2013

*Correct at time of publishing

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