2010 Full Year Digital Adspend Factsheet


Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2010.

A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.

Downloads

Related content

member taking notes

AI in advertising: balancing innovation with trust

Learn more

Retail Media and TV+ take centre stage as UK ad spend forecast to hit £45 billion by 2026

Learn more
Coloured blocks

Surge in CTV & podcast spend as advertisers tap into popularity of online entertainment

Learn more

Digital advertising’s share of market hits 75%

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade