2010 Full Year Digital Adspend Factsheet


Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2010.

A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.

Downloads

Related content

Coloured blocks

Surge in CTV & podcast spend as advertisers tap into popularity of online entertainment

Learn more

Digital advertising’s share of market hits 75%

Learn more

Digital’s share grows to 74% of UK advertising spend

Learn more
Jon Mew

Digital ad spend is thriving – but we can’t afford to be complacent

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.