Undertone - Unleashing emotional power in digital: how great creative wins
Posted on: Tuesday 22 August 2017
An Undertone Research Study, conducted by System1 Research, 2017.
Share this
An Undertone Research Study, conducted by System1 Research, 2017.
Eliciting emotion through unique creative has long been a key objective of advertisers, but the digital advertising industry has, for the most part, arrived late to the game.
Undertone is an industry leader on this front, prioritising emotional response through its high impact creative. To wholly understand what makes Undertone’s creative work so impactful in driving business results, see the value of emotional response, and pinpoint the keys to building results, we commissioned this comprehensive study.
Share this
Topics
Related content
LinkedIn creates pub for jobseekers
The Linked Inn welcomed jobseekers for a drink, career advice and help with applying for suitable roles.
Learn more
The Gym Group's digital-first approach leads to higher membership
The Gym Group's dedication to integrated digital services, from its upgraded website to in-gym kiosks and staff training, has seen a 35.5 per cent...
Learn more
Lexus films first ad written by AI
The new Lexus advert, Driven by Intuition, has been entirely scripted using AI to create ‘the perfect ad’
Learn more
IAB UK Digital Upfronts 2018: “It’s not just what you say, but where you say it.”
JC Decaux’s IAB UK Digital Upfronts 2018 session, entitled ‘The Brand Gap’, focused on both the theory and the reality of successful marketing activity...
Learn more