Undertone - Unleashing emotional power in digital: how great creative wins

Posted on: Tuesday 22 August 2017

An Undertone Research Study, conducted by System1 Research, 2017.

Share this

An Undertone Research Study, conducted by System1 Research, 2017.

Eliciting emotion through unique creative has long been a key objective of advertisers, but the digital advertising industry has, for the most part, arrived late to the game.

Undertone is an industry leader on this front, prioritising emotional response through its high impact creative. To wholly understand what makes Undertone’s creative work so impactful in driving business results, see the value of emotional response, and pinpoint the keys to building results, we commissioned this comprehensive study.

Share this

Related content


White Paper: Just Premium

A new white paper from Just Premium on the future of publishing

Learn more
LinkedIn-creates-pub-for -jobseekers

LinkedIn creates pub for jobseekers

The Linked Inn welcomed jobseekers for a drink, career advice and help with applying for suitable roles.

Learn more

The Gym Group's digital-first approach leads to higher membership

The Gym Group's dedication to integrated digital services, from its upgraded website to in-gym kiosks and staff training, has seen a 35.5 per cent...

Learn more

Lexus films first ad written by AI

The new Lexus advert, Driven by Intuition, has been entirely scripted using AI to create ‘the perfect ad’

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.