An Undertone Research Study, conducted by System1 Research, 2017.

Eliciting emotion through unique creative has long been a key objective of advertisers, but the digital advertising industry has, for the most part, arrived late to the game.

Undertone is an industry leader on this front, prioritising emotional response through its high impact creative. To wholly understand what makes Undertone’s creative work so impactful in driving business results, see the value of emotional response, and pinpoint the keys to building results, we commissioned this comprehensive study.