Acxiom: The real customer journey revealed
Posted on: Tuesday 11 August 2015
How the right data connections can enhance the customer experience.
The term “customer journey” is broken. That may sound like a bold claim but it’s on rooted in a deep level of insight. The need for brands to understand the customer journey through their product and service experience has been widely heralded as a fundamental component of marketing for years. Yet the journey’s true value remains something of a mystery.
In this white paper Acxiom explore how the right data connections can enhance the customer experience.
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