Acxiom: The real customer journey revealed

How the right data connections can enhance the customer experience.

The term “customer journey” is broken. That may sound like a bold claim but it’s on rooted in a deep level of insight. The need for brands to understand the customer journey through their product and service experience has been widely heralded as a fundamental component of marketing for years. Yet the journey’s true value remains something of a mystery.  

In this white paper Acxiom explore how the right data connections can enhance the customer experience.

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