Digital Marketing Essentials

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Overview

The Digital Marketing Essentials course equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

This is a two-day course taking place over two consecutive Mondays.

Who is this course for?

  • Supply-side: Account Executives and Graduates, plus Senior Managers who need to understand all areas of digital marketing

  • Buy-side: Account Managers, Executives, Graduates and Apprentices

  • Advertisers: Marketing Executives and Junior Marketing Managers

What will you learn?

  • Key aspects of the digital marketing ecosystem in 2020, including planning and strategy, with a strong focus on real-world business outcomes

  • The consumer path-to-purchase in detail using analytical tools

  • All aspects of search marketing including SEO, paid search and voice; display marketing

Available dates coming soon 

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.