Display and Data Steering Group

The display and data group helps to educate the industry about data-driven digital campaigns and drive adoption, and best practice, in programmatic trading techniques


Benefits of joining

The main benefit of joining a Steering Group is being able to influence the direction of the IAB, but there are other perks too, including free tickets to events and discounted sponsorship opportunities. See the full list below.



Contact Dom Tillson, Head of Industry Initiatives, for any queries about your membership or information on how to join the Steering Group.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.