Have you ever heard of blockchain?
 
By this point, of course you have. It’s the buzzword that has made its way through 2017 and has kept buzzing in 2018; and in truth, it’s very possible that it will continue to do so. Blockchain may be a buzzword for now but the potential for this new technology to revolutionise the digital advertising industry is very possible.
 
The problem with blockchain is that it can get pretty complicated and no matter where you try to read up on it, the language doesn’t quite bring it down to the required level. IAB UK have put together this ‘two’ pager to address blockchain in as plain English as possible. It answers:

• What is it?

• How does it work?

• Why use it?

• What questions should you ask?

This document is not intended to be the answer to your blockchain business needs but it will hopefully help give you a basis of how this technology works and how it may be able to help you; before you delve deeper into the ins and outs of it.