The Walt Disney Company - Member Metrics
Posted on Friday 11 February 2022 | IAB UK
The following responses have been supplied by The Walt Disney Company regarding its measurement and the ad verification process. This is part of an initiative to map the measurement options offered by our media owner and platform members as part of National Anti-Click-Through Rate Day (February 2022)
Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by The Walt Disney Company and other media owners/platforms here.
Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Allow the advertiser to use their own third-party provider.
As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
It can vary based on inventory and campaign, but we typically receive requests to work towards a 70% threshold.
Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).
Which third-parties have you worked with in the last 12 months?
MOAT is Disney's 3P verification partner, but we also allow clients to use their own partners, typically IAS and DoubleVerify. We also make use of Google's ActiveView metrics for viewability reporting.
To find out which other companies submitted responses, please visit our member directory here.