Advanced Programmatic Course

Training Course

IAB UK

Overview

Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

Who is this course for? 

  • Sell-side: Heads of Sales and Programmatic, Programmatic Sales, Programmatic Product Teams and Ad Ops (2-3 years’ experience)

  • Advertisers: Marketing Executives and Junior Marketing Managers

  • Buy-side: Heads of Digital, Account Directors and Data Specialists

What will you learn?

  • How buy-side programmatic tech stacks work together and the value each technology adds

  • The impact of regulation and walled gardens on the collection and use of data

  • How a publisher uses sell side technology to monetise inventory in the most effective way

  • How a dynamic creative ad is assembled and served

  • The most common attribution models that are used in programmatic campaigns

Available dates to book

We run this course throughout the year, the upcoming dates for 2019 are listed below:

For more information on the event, trainers and the full agenda you can click on the date listed above, which will take you to the events page and enable to you book on to the event.

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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