Programmatic 101

Training Course

IAB UK

Overview

Unlock the power of programmatic with this one-day course, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

Who is this course for? 

  • Sell-side: All who need to know how programmatic buying works, including Junior Ad Ops and Campaign Managers

  • Buy-side: Planning Team and entry level Ad Ops and Campaign Managers

  • Advertisers: Digital Marketing Managers who need to understand how an agency trading desk works

What will you learn? 

  • The technologies involved in serving an ad programmatically

  • How data and creative can be used to target audiences and create personalised ads

  • How campaigns are activated and can be optimised in practice

  • The basics of measurement in programmatic campaigns

Available dates to book

We run this course throughout the year, the upcoming dates for 2019 are listed below:

For more information on the event such as trainers and the full agenda you can click on the date, which will take you to the events page and enable to you book on to the event.

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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