Teads - Member Metrics

Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by Teads and other media owners/platforms here. 

Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
Yes.

As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Use own third-party provider. (See which third-party providers are used by media owners/platforms here).

Please outline how and when you work with third-party providers. If you work with multiple providers please also outline the process for deciding which company to work with for campaigns.
Moat is our preferred supplier and offered by default but we will apply other third-party measurement if required. We simply follow the provider that the advertiser prefers then test to ensure compatibility with our platform.

As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
70%

Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).

Have you worked on any measurement or insight projects on ‘attention’ over the last few years?
We are currently working heavily on attention with; Lumen/Avocet, Amplified Intelligence, Realeyes, The Source, Adelaide & MOAT

Finally, in terms of digital metrics and measurement, is there anything else you would like to add which advertisers would find useful?
The effective measurement project from IAB Europe has a similar project goal and we found the framework concept built out in that very useful.

To find out which other companies submitted responses, please visit our member directory here.