Spotify - Member Metrics

Posted on: Monday 14 February 2022 | IAB UK

The following responses have been supplied by Spotify regarding its measurement and the ad verification process. This is part of an initiative to map the measurement options offered by our media owner and platform members as part of National Anti-Click-Through Rate Day (February 2022)

 

Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by Spotify and other media owners/platforms here

 

Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
Yes.

 

As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Allow the advertiser to choose their own third-party provider. (See which media owners/platforms allow advertisers to choose their own third-party provider here).

 

Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).

 

What campaign performance metrics do you offer advertisers?
Unique users, reach, frequency, clicks, views/listens, cost per acquisition, cost per lead, cost per download, brand awareness, ad recall, brand favourability, action intent, brand preference, footfall analysis, ROAS and sales lift.
(See what campaign metrics are offered by other platforms/media owners, here).

 

To find out which other companies submitted responses, please visit our member directory here.

 

Written by

IAB UK

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