Mobsta - Member Metrics
Posted on Friday 11 February 2022 | IAB UK
The following responses have been supplied by Mobsta regarding its measurement and the ad verification process. This is part of an initiative to map the measurement options offered by our media owner and platform members as part of National Anti-Click-Through Rate Day (February 2022)
Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by Mobsta and other media owners/platforms here.
Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Use own in-house tools. (See which media owners/platforms use their own in-house tools here).
As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
Yes, but this is client led and baked into our agency deals as a minimum.
Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).
Which third-parties have you worked with in the last 12 months?
Human, IAS and MOAT.
Have you worked on any measurement or insight projects on ‘attention’ over the last few years?
We are exploring this now, linking attention to foot traffic shifts.
Finally, in terms of digital metrics and measurement, is there anything else you would like to add which advertisers would find useful?
Our platform uses first-party mobile operator to verify the quality of other datasets. The knock on effects of this see a significant reduction in invalid traffic and improvements in viewability (ads are more likely to be inview for longer). Data verification is rarely considered but we believe crucial alongside other forms of verification to ensure wastage is limited as much as possible.
To find out which other companies submitted responses, please visit our member directory here.