Mobile Steering Group

Mobile Steering Group Objective:

Inspire the industry about the opportunities that exist in mobile advertising and the benefits to be gained by understanding the data challenges and embracing creativity. 

Key Projects and bespoke events:

  • Creative Best Practice Guide

  • Mobile Marketing Magazine article: A Brief History of Location Data

  • Mobile Marketing Magazine article: Mobile Creativity 

  • Steering Groups Discuss: Unlocking the Power of Data

  • Digital campaign competition

  • The Big Guide to Digital Innovation

  • Seminar: Mobile Trends 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive