Marketing Manager

Posted on: Tuesday 24 July 2018

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Job purpose:


The Marketing Manager is responsible for the IAB’s look & feel internally and externally & for the production of all company marketing collateral. 

They are the guardian of the IAB UK brand, making sure that every touchpoint - be that online or physical - is on-brand and presented in a consistently high standard.

Key responsibilities:

  • Work collaboratively with all internal IAB UK teams to understand and support their marketing needs – including producing PPT presentations and videos

  • Create presentations for high profile speaker opportunities involving the IAB team

  • Manage and foster the relationship with the IAB’s external design agency across all events marketing

  • Work with the IAB’s video production partners to deliver brilliant video work from events to testimonials to internal collateral

  • Execute the IAB’s video output that complements and feeds into our overall content strategy

  • Manage & execute the IAB’s paid media budget across display & PPC

  • Collaborate closely with the Events & Education team on marketing needs for all IAB events and training

  • Oversee IAB UK’s official presence at all our flagship events

  • Work with the wider IAB team to make sure they understand our brand identity, toolkit and how to use it - this could involve running surgeries or spending time 1:1 with those who need support

Skills, knowledge & characteristics

  • Around 4 years in a marketing role ideally within digital advertising

  • Graphic design experience or qualification preferable

  • Exceptional attention to detail

  • Experience of managing third party design & production partners/agencies

  • Ability to write tight, clearly defined briefs 

  • Advanced Adobe Creative Cloud skills specifically Illustrator, InDesign & Photoshop preferable

  • Professional experience of shooting and editing video

  • Highly active across all social media platforms

  • A naturally collaborative approach to working with others

  • A challenger of convention and the way things have been done before

Reporting Structure:


Line Manager: Head of Marketing

Please send all applications to info@iabuk.com

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