Marketing Manager

Job purpose:

The Marketing Manager is responsible for the IAB’s look & feel internally and externally & for the production of all company marketing collateral. 

They are the guardian of the IAB UK brand, making sure that every touchpoint - be that online or physical - is on-brand and presented in a consistently high standard.

Key responsibilities:

• Work collaboratively with all internal IAB UK teams to understand and support their marketing needs – including producing PPT presentations and videos

• Create presentations for high profile speaker opportunities involving the IAB team

• Manage and foster the relationship with the IAB’s external design agency across all events marketing

• Work with the IAB’s video production partners to deliver brilliant video work from events to testimonials to internal collateral

• Execute the IAB’s video output that complements and feeds into our overall content strategy

• Manage & execute the IAB’s paid media budget across display & PPC

• Collaborate closely with the Events & Education team on marketing needs for all IAB events and training

• Oversee IAB UK’s official presence at all our flagship events

• Work with the wider IAB team to make sure they understand our brand identity, toolkit and how to use it - this could involve running surgeries or spending time 1:1 with those who need support

Skills, knowledge & characteristics

• Around 4 years in a marketing role ideally within digital advertising

• Graphic design experience or qualification preferable

• Exceptional attention to detail

• Experience of managing third party design & production partners/agencies

• Ability to write tight, clearly defined briefs 

• Advanced Adobe Creative Cloud skills specifically Illustrator, InDesign & Photoshop preferable

• Professional experience of shooting and editing video

• Highly active across all social media platforms

• A naturally collaborative approach to working with others

• A challenger of convention and the way things have been done before

Reporting Structure:

Line Manager: Head of Marketing

Please send all applications to [email protected]