Magnite - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in digital advertising and where value is being added.

Content correct as of May 2020

Share this

The questions fall under three different categories

Pricing


What is your business model and how do you make money?
Rubicon Project is the world’s largest independent sell-side advertising platform, following its recent merger with CTV leader Telaria in April 2020. The company provides global publishers with the technology and expertise to monetize their premium content and data across all screens and formats, including desktop, mobile, audio and CTV, in a transparent environment. In addition, the world's leading agencies and brands trust Rubicon Project’s platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Rubicon Project is a publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California with global offices across North America, EMEA, LATAM and APAC.

Can you outline the full details of the agreement on a booking form / contract?
Yes, Rubicon Project enters into contracts with both its buyer and publisher customers.

Will you share who your trading partners are?
Rubicon Project has hundreds of marketplaces on its platform where buyers and publishers can transact via various transaction types including open marketplace, private marketplace and programmatic guaranteed. We connect more than 1 million websites around the globe, 60 thousand applications and 900,000 brands, Agencies and DSPs. Please see our website for examples of partners that we work with (https://rubiconproject.com/).

 

Placement

Do you own the inventory you sell?
No, third party publishers own or operate the inventory they sell via Rubicon Project's technology platform.

If you don’t own your own inventory then how do you access inventory and which platforms do you use?
Rubicon Project provides third party publishers with access to and use of Rubicon Project's technology platform in order to make the publishers' inventory available for sale to third party buyers. Rubicon Project has the ability to integrate with any publisher or third party DMP via proprietary technology, to incorporate inventory and/or audience data through several integration options (server to server, Pixel-based user sync, and direct tag integration).

Do you specify your media placements and positions?
The key information with respect to media placements and positions is supplied by the publisher in the bid request. The buyer receives post campaign reporting detailing media placement and positions on the seller's inventory.

What insights do you provide back to advertisers?
We give full transparency to advertisers on the delivery of all ad campaigns including campaign performance & insights.

Does the inventory you own or access include UGC content?
We are very cautious about user-generated content in order to provide the safe environments that buyers expect, and don't allow inventory where user-generated content poses a high risk. We do have some inventory in our exchange that contains some user-generated content, including premium news sites with reader comments and certain services where we are confident the inventory made available in our exchange has been adequately curated for brand safety. As with other inventory, sites or apps with UGC must be approved by our highly-trained inventory quality team.

What brand safety measures do you use?
At Rubicon Project, we’ve built trust with our brand and agency clients who rely on us to provide the highest quality inventory and strong brand protection capabilities. At a platform level, we have strong brand safety standards (https://rubiconproject.com/terms-conditions/inventory-quality-guidelines/) that we require publishers to adhere to, built atop a foundation of transparency. Our inventory quality team manually reviews publishers, sites, and apps for compliance with these guidelines, rejecting inventory that is inappropriate or offensive, exhibits hate speech, contains apparent pirated content, or poses other significant brand safety risks. For buyers with distinctive brand safety requirements, we're happy to engage directly to help provide access only to suitably curated inventory.

Which industry standards have you been certified against?
Rubicon Project was a founding member of TAG, the Trustworthy Accountability Group, and actively participates with TAG and the IAB Tech Lab to advance anti-fraud standards. Rubicon Project is currently TAG Certified Against Piracy and plans to become Certified Against Fraud. Rubicon Project is also certified for JICWEBS DTSG Brand Safety and under the IAB UK Gold Standard 1.1.

Do you have a policy in place for ad-misplacement?
Yes. Our strong baseline brand safety practices that prohibit offensive sites, along with transparency in bid requests, help ensure that ad misplacements are rare. Buyers with concerns about highly contextual, page-level ad misplacements are welcome to embed third-party real-time brand-safety analysis tools into their ad creatives. Our publicly facing policy regarding ad misplacements is available at https://rubiconproject.com/terms-conditions/inventory-quality-guidelines/ under "Take Down Policy".

Are you happy to share your optimisation tactics?
Yes. Our strong baseline brand safety practices that prohibit offensive sites, along with transparency in bid requests, help ensure that ad misplacements are rare. Buyers with concerns about highly contextual, page-level ad misplacements are welcome to embed third-party real-time brand-safety analysis tools into their ad creatives. Our publicly facing policy regarding ad misplacements is available at https://rubiconproject.com/terms-conditions/inventory-quality-guidelines/ under "Take Down Policy".

 

Data

Under GDPR what legal basis are you providing your services under?
Rubicon Project's legal basis is detailed here: https://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/#LegalbasisforProcessingUserInformation.

If consent is the mechanism then can you prove how you obtained it?
This depends on how Rubicon Project interacts with the user.

Are you using the IAB Framework?
Yes, we are registered on IAB Europe's global vendor list.

What other 3rd party data partners require consent for your business to deliver its service?
Please see the third parties that Rubicon Project works with set forth in our platform cookie statement: https://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/platform-cookie-statement/

What do you do with data you obtain from advertiser’s campaigns or data tags?
Please see our privacy policy here: https://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/#HowWeUseUserInformation

Are advertisers permitted to appoint their own 3rd party partners for verification and measurement?
Yes, advertisers can use whichever third party partners they prefer.

Will you provide a link to your privacy and data policies?
Please refer to our policies here: https://rubiconproject.com/privacy/

Will you share how you build audience, contextual and targeting segments?
Yes, while Rubicon Project does not create its own proprietary audience segments, our technology allows our publisher customers to use their data in order to build their own audience, contextual and targeted marketplaces. Through our Orders Platform, buyers have the opportunity to buy targeted and quality audiences at scale for campaigns which are brand safe and fully transparent.

 

To find out which other companies have completed the FAQs, please visit our members directory here
Please note the answers given are self-declared and are not verified by IAB UK or independently audited, unlike under industry-owned programmes such as JICWEBS. To view the latest JICWEBS Certifications, visit https://jicwebs.org/certification-process/signatories/

Written by

Magnite

Share this

Related content

xandr

Xandr - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more
Transparency-FAQs

Transparency FAQs

Transparency FAQs completed by relevant IAB UK members help agencies and clients understand the role they play in the digital supply chain

Learn more
adcolony

Adcolony - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more
Adjust

Adjust - TFAQs

These FAQs have been developed by IAB UK members from different parts of the industry to help buyers understand more about the companies operating in...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.