The Guardian - Member Metrics
Posted on Friday 11 February 2022 | IAB UK
The following responses have been supplied by The Guardian regarding its measurement and the ad verification process. This is part of an initiative to map the measurement options offered by our media owner and platform members as part of National Anti-Click-Through Rate Day (February 2022)
Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by The Guardian and other media owners/platforms here.
Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Use own third-party provider. (See which third-party providers are used by media owners/platforms here).
Please outline how and when you work with third-party providers. If you work with multiple providers please also outline the process for deciding which company to work with for campaigns.
We use 3P providers where advertisers/agencies request to have brand safety (largely keyword blocks) on their campaigns. Generally most direct campaigns will have some level of brand safety requirement.
As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
No, however we generally deliver over 70% as an average.
Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).
Do you offer advertisers performance information about campaigns they run with you on other platforms?
Yes, we can work with Acast to deliver uplift reports for audio campaigns.
Which third-parties have you worked with in the last 12 months?
Have you worked on any measurement or insight projects on ‘attention’ over the last few years?
This will be announced in the coming months.
To find out which other companies submitted responses, please visit our member directory here.