Display and Data Steering Group Benefits

Share this

We know we can't be experts in everything at the IAB, so we created our Steering Groups to quickly adapt to the scale and pace of industry changes. They do this by: 

  • Bringing experts together to identify the challenges and opportunities to build a sustainable future for digital advertising.

  • Helping members think beyond short term business demands and collaborate on longer term industry needs

Educate the industry about data-driven digital advertising campaigns and drive adoption and best practice in programmatic trading techniques

Steering groups are designed for senior media owner/ad tech/media agency and brand advertising members with significant experience in the industry, to help drive the direction of the sector, and to understand and address the key issues that members are facing.

A steering group seat is £10.5k, on top of the standard membership fee and membership is capped at 25 companies



  • Meeting every 6-8 weeks

  • Set the objectives and agenda of IAB projects and initiatives

  • Priority speaker opportunities at channel specific IAB seminars and workshops (plus discounted sponsorship)

  • Company featured in trade title partnership (4x per year)

  • Company featured in steering group IAB podcast takeover

  • Dedicated budget for bespoke initiatives e.g. research

  • Exclusive steering group networking event

  • Discounted Engage sponsorship (or equivalent event)

  • 1x complimentary ticket to Engage (or equivalent event)

  • Opportunity to feed into cross discipline projects

To find out more about steering groups, please contact Dominic Tillson, Head of Industry Initiatives, on dominic@iabuk.com

Share this

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.