Display and Data Steering Group

Display & Data Steering Group Objective:

Educate the industry about data driven digital campaigns and drive adoption, and best practice, in programmatic trading techniques.

Key projects:

  • A Back to Basics Guide to Programmatic

  • Creative Best Practice Guide

  • ExchangeWire article: What lessons from 2017 can we take into 2018 & beyond?

  • ExchangeWire article: Data & Creativity 

  • Steering Groups Discuss: Unlocking the Power of Data

  • SME Research

  • The Big Guide to Digital Innovation

  • Seminar: Programmatic Trends

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.