Communications Manager

Posted on: Saturday 01 December 2018

Share this

Job purpose:

The Communications Manager is responsible for what we say and how we sound in all our communications including our voice in trade and national press, across our own social media channels and publicly on-stage.

This is an incredibly varied and dynamic role.  Expect to juggle spending weeks meticulously planning and writing the release for our annual Adspend report with reacting to numerous inbound press requests for comment from our CEO on the latest brand safety story.


Key responsibilities:

  • Establish a consistent tone of voice across all IAB channels: website, social, marketing, press releases, scripts and event presentations

  • Manage the IAB’s social media conversation calendar (Twitter, Instagram, LinkedIn, Facebook, Snapchat)

  • Support the Head of Marketing on the development of the IAB’s content strategy

  • Deliver internal weekly round-up for the IAB team summarising all PR moments

  • Work alongside the IAB’s external production team to write our fortnightly podcast script

  • Manage strategic PR announcements

  • Plan and deliver media partnerships that support our events, research projects and industry groups

  • Proactively identify opportunities for the IAB to speak

  • Build brilliant relationships with trade and national media acting as the first port of call for all press enquiries, determining the relevant importance and defining the angle for briefing the spokesman

  • Identify, write and distribute press releases

  • Work closely with the Events & Education team to produce copy that supports events & training marketing and ticket sales


Skills, knowledge & characteristics

  • Around four years in a communications and/or PR role

  • Strong all-round copywriter: everything from tweets to press releases & C-level presentations to podcast scripts

  • A clear written style that supports our belief in making the complex simple

  • Existing relationships with key industry platforms (Campaign, The Drum, Mediatel, Digiday, Marketing Week) preferred

  • Excellent interpersonal skills

  • Highly active across all social media platforms

  • A creative problem solver with an ability to think ‘outside the box’

  • A genuine passion and enthusiasm for digital advertising and it’s future


Reporting Structure:

Line Manager: Head of Marketing

Line Manage: n/a (dotted line from Marketing Communications Assistant & Web Communications Executive)

Please send all applications to

Share this

Related content


HFSS Member Forum: “We need to come together to find solutions”

Following the Government's announcement that it will be introducing a 9pm watershed on HFSS online ads - and potentially an outright ban - we brought...

Learn more
Tim Lawrence

It’s beginning to look alot like iXmas!

iCrossing look ahead to how the trends created by the pandemic could carry through to the Christmas season

Learn more
Guide to Digital Innovation

Scommerce: The Redefinition of Retail

Following on from her contribution to the 2018 Guide to Digital Innovation, TRIBE’s Lisa Targett explores how the evolution of Scommerce is redefining...

Learn more
Guide to Digital Innovation

5G will accelerate the transition to a more digitised lifestyle

With the 5G roll-out well underway in the UK, Verizon Media’s Kristiana Carlet explores the opportunities this presents for brands and how it will...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.