AI Usage Statistics

UK AI Usage* (released September 2025)

20.2 million people used AI tools** in July 2025

+112% monthly audience growth in AI usage from July 2024 to July 2025 

21% of 15-24s used AI tools** every day in July 2025 

Use of AI tools is highest amongst 15-24s with 63% of this age group having used AI tools in July 2025, and slightly over a fifth having used AI tools every single day. However, over the past six months 35-54s have seen the fastest growth in monthly audience use of AI tools (+59%).  

ChatGPT is leading the way with 15.1M monthly users in July 2025, while the second most commonly used AI tool Microsoft copilot reached 2.5 million people. We have generally seen an increase in AI usage with tools such as Perplexity and Claude AI seeing strong audience growth from the start of the year.

*Source: Ipsos iris Online Audience Measurement Service, UKOM endorsed, July 2024-July 2025, all aged 15+ using PC/Laptop, smartphone or tablet devices 

**AI tools describes AI websites and apps included in the AI category in Ipsos iris; Full list of apps and websites included below, The AI category does not include AI integrated into other tools, such as Google Search or WhatsApp. It also does not currently include the Gemini and Copilot iOS apps

Apps and websites included in the AI technology category (as defined by Ipsos Iris)

• google.com
• microsoft.com
• ChatGPT (Mobile App)
• chatgpt.com
• openai.com
• Microsoft Copilot (Mobile App)
• Google Gemini (Mobile App)
• ada.cx
• DeepSeek - AI Assistant (Mobile App)
• lovescape.com
• quickcep.com
• perplexity.ai
• quillbot.com
• trueanthem.com
• claude.ai
• chatbase.co
• Perplexity (Mobile App)
• blackcrow.ai
• deepseek.com
• aihelp.net
• meta.ai
• nunami.ai
• sora.chatgpt.com
• grok.com
• evolv.ai
• character.ai
• candynetwork.ai
• candy.ai
• suno.com
• Character AI (Mobile App)
• Grok (Mobile App)
• Gauth: AI Study Companion (Mobile App)
• Facetune2 Editor by Lightricks (Mobile App)