Also known as display ads, banner advertisements are a form of graphical ads embedded into a webpage, typically including a combination of static / animated images, text and / or video designed to convey a marketing message. The aim is to encourage the user to follow a call-to-action. Banner dimensions are typically defined by width and height, represented in pixels.
Executed via a GPS enabled mobile device that allows a user to declare they are at a specific location.
A descriptor encompassing a user who is browsing online converting to a paying user, or a user that performs an action of some sort.
A direct billing API can be used to customise a purchase process that does not require the user to leave where they are.
A double opt-in requires the user to opt-in twice to a particular line service, prior to the service provider engaging with the user.
A type of business model that works by providing basic services, or a basic downloadable digital product, for free, whilst charging a premium price for advanced or special features.
HTML5 is the new rendition of HTML (hypertext markup language) and includes features like video playback and drag-and-drop functionality.
Process of refining an advertising campaign so that it will perform more effectively i.e. extending reach, increasing response rate or creating more awareness.
A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.
Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)
The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.
Authentication is the process of attempting to verify the digital identity of the sender of a communication such as a request to log in. Authentication may also confirm the origin and integrity of data in an electronic form, such as the issuance of a digital certificate to attest to the authenticity of a website. The overall purpose of authentication is to reduce the potential for fraud.
A blacklist is a basic access control mechanism that allows through all elements (email addresses, users, passwords, URLs, IP addresses, domain names etc) except those explicitly mentioned. Those items on the list are denied access.
Also referred to as 'double opt-in'. This process double-checks the desire to be included on an email list after a primary registration occurs. This is typically managed via an email asking the subscriber to click on a confirmation link, which also serves as a method of positively confirming the validity of the email address.
Notifications that an email has not being delivered to the intended recipient which are generated as a result of messages being sent to invalid, closed or nonexistent email accounts
The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent.
Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.
