The Big Mobile Handbook for Buyers

ISBA and the IAB have partnered to produce a Handbook to help advertisers and their agencies work together to exploit mobile advertising’s incredible opportunities, driven by improvements in technologies and measurement.

Mobile advertising in the UK has seen an explosion of growth over the past 5 years, with the latest IAB figures revealing the total UK mobile market at £1.7 billion in the first half of 2016, having climbed by 56.1% year on year.

The good news is that the growth isn’t slowing down. However, as with any emerging media there are a number of challenges that the industry needs to tackle head on to ensure continued advertiser confidence in mobile advertising.

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