The Big Mobile Handbook for Buyers
Posted on: Wednesday 16 November 2016
ISBA and the IAB have partnered to produce a Handbook to help advertisers and their agencies work together to exploit mobile advertising’s incredible opportunities, driven by improvements in technologies and measurement.
Mobile advertising in the UK has seen an explosion of growth over the past 5 years, with the latest IAB figures revealing the total UK mobile market at £1.7 billion in the first half of 2016, having climbed by 56.1% year on year.
The good news is that the growth isn’t slowing down. However, as with any emerging media there are a number of challenges that the industry needs to tackle head on to ensure continued advertiser confidence in mobile advertising.
Fact Check: 10 takeouts from commentary on ISBA’s ‘Supply Chain Study’Learn more
Moving on from a decade of mobileLearn more
Trust Paper names Gold Standard as key initiative
IAB UK Gold Standard names by the Advertising Association and ISBA as key initiative to tackle a decline in trust in advertising.Learn more
Digital Audio Britain
The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very convenientlyLearn more