Mobile Commerce: a UK perspective - 2016


UK data from the global IAB initiative 'Mobile Commerce: a global perspective'.

The IAB (US), in conjunction with the UK and 17 other markets, wanted to understand the current usage and behaviour patterns of mobile purchase (including mobile wallet payments) and to identify the barriers and concerns relating to mobile purchase.

This deck focuses on the UK specific results. 

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Google introduces Privacy Sandbox for Android

Learn more
Marc Pritchard

What does P&G’s ‘Time for Action’ speech mean for UK advertisers?

Learn more
MobileAdsUnite

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study

Learn more
Mobile Engage

IAB UK bids farewell to flagship Mobile Engage event

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon