Mobile Commerce: a UK perspective - 2016
Posted on: Wednesday 05 October 2016
UK data from the global IAB initiative 'Mobile Commerce: a global perspective'.
The IAB (US), in conjunction with the UK and 17 other markets, wanted to understand the current usage and behaviour patterns of mobile purchase (including mobile wallet payments) and to identify the barriers and concerns relating to mobile purchase.
This deck focuses on the UK specific results.
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