Mobile Commerce: a UK perspective - 2016
UK data from the global IAB initiative 'Mobile Commerce: a global perspective'.
The IAB (US), in conjunction with the UK and 17 other markets, wanted to understand the current usage and behaviour patterns of mobile purchase (including mobile wallet payments) and to identify the barriers and concerns relating to mobile purchase.
This deck focuses on the UK specific results.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.