Mobile Commerce: a UK perspective - 2016

UK data from the global IAB initiative 'Mobile Commerce: a global perspective'.

The IAB (US), in conjunction with the UK and 17 other markets, wanted to understand the current usage and behaviour patterns of mobile purchase (including mobile wallet payments) and to identify the barriers and concerns relating to mobile purchase.

This deck focuses on the UK specific results. 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive