Mobile Commerce: a UK perspective - 2016

UK data from the global IAB initiative 'Mobile Commerce: a global perspective'.

The IAB (US), in conjunction with the UK and 17 other markets, wanted to understand the current usage and behaviour patterns of mobile purchase (including mobile wallet payments) and to identify the barriers and concerns relating to mobile purchase.

This deck focuses on the UK specific results. 

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

IAB
Mobile
commerce

Related content

Google introduces Privacy Sandbox for Android

Marc Pritchard

What does P&G’s ‘Time for Action’ speech mean for UK advertisers?

MobileAdsUnite

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study

Mobile Engage

IAB UK bids farewell to flagship Mobile Engage event

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more