Mobile Advertiser Snapshot Study 2015

Posted on: Wednesday 13 January 2016

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The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.

 

The aims of the study were to;

  • Identify advertisers’ general understanding of mobile advertising
  • Identify barriers to the adoption of mobile within advertisers
  • Highlight key knowledge gaps within advertisers
  • Understand how advertisers are structured to deal with mobile
  • Highlight the mobile opportunities for advertisers in the near future

The survey was undertaken by 301 marketing professionals from a range of different sectors and was conducted by Circle research.

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