Listening Britain Infographic Spring 2018

Using the latest RAJAR MIDAS research for Spring 2018, the IAB took a deep dive into the UK's digital audio audience.

The results revealed that:

  • In total, 24.8 million people in the UK listen to online audio, 45.5% of the population

  • People spend 12.1 hours a week on average listening to digital audio, increasing to 15.5 hours on average for 15-24 year olds

  • 18% of people who listen to digital audio listen exclusively online. This increases to 30% of 15-24 year olds.

 

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