IAB UK responds to Government consultation on draft HFSS secondary legislation
We have submitted a response to DCMS’s secondary consultation on the online HFSS ad ban, focusing in on a proposed exemption for ‘audio-only’ ads
Learn morePosted on: Thursday 17 May 2018
Using the latest RAJAR MIDAS research for Spring 2018, the IAB took a deep dive into the UK's digital audio audience.
The results revealed that:
In total, 24.8 million people in the UK listen to online audio, 45.5% of the population
People spend 12.1 hours a week on average listening to digital audio, increasing to 15.5 hours on average for 15-24 year olds
18% of people who listen to digital audio listen exclusively online. This increases to 30% of 15-24 year olds.
Topics
We have submitted a response to DCMS’s secondary consultation on the online HFSS ad ban, focusing in on a proposed exemption for ‘audio-only’ ads
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