Guardian and Unilever to headline IAB Mobile Engage

Posted on: Friday 27 February 2015

In it’s sixth year, the IAB’s Mobile Engage conference will celebrate the power and effectiveness of mobile connectivity as well as define the limitless opportunities it offers for brands. Mobile Engage is taking place on Thursday 14th May at the Mermaid Centre in Blackfriars.

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IAB Mobile Engage 2015: The Connected Future will step up a level – taking delegates on a journey of discovery by showcasing the art of the possible across devices and give marketers insights on how to leverage mobile, including what to expect from the Internet of Things. With mobile now responsible for over 20% of all digital ad spend and smartphone penetration now at 78% in the UK*, the full day conference will provide attendees with the knowledge and know how to make the most of the connected future.

Delegates will hear from a number of the UK’s biggest brands and some of the brightest talent in the industry. Supporting the event this year will be media partners, The Drum and premier sponsor, mobile ad platform, Opera MediaWorks. 

Amongst Mobile Engage’s star-studded line-up will be: 

  • Jemima Kiss, Head of Technology, The Guardian
  • Marc Mathieu, Senior Vice President, Global Marketing, Unilever
  • Peter Fitzgerald, Country Director, UK, Google
  • Dara Nasr, Sales Director UK, Twitter UK
  • James Chandler, Global Mobile Director, Mindshare

IAB’s Chief Operating Officer, Jon Mew said: “Now in its sixth year, Mobile Engage is a mainstay and a hub for mobile and tech developments. This year’s full day conference will celebrate and showcase all that mobile has to offer, with a strong focus on the power of connectivity and what’s possible with the Internet of Things. The event line-up will educate and inspire the attendees and hopefully encourage them even further to get to grips with mobile marketing.”

*ComScore MobiLens December 2014, 3 month average

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