The IAB UK response to CMA Statement of Scope

Posted on: Thursday 17 November 2016

The IAB has submitted a response to the CMA Statement of Scope (Digital Comparison Tools Market Study).

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The submission provides an overview of the digital advertising market, in particular, affiliate marketing, and the role of digital comparison tools within it. It also sets out recommendations to the CMA.

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IAB UK response to CMA Statement of Scope final

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Consultation responses

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