IAB UK response to Cabinet Office consultation on digital imprints
Posted on Friday 30 April 2021 | IAB UK
Our comments on Government plans to require online political adverts to contain digital imprint
In August the Cabinet Office launched a consultation on introducing a new requirement for digital imprints to be included with political adverts online, with the objective of providing greater clarity over online campaign promotion material. The IAB submitted this response, recommending a tighter definition of the ‘promoter’ of the advert, and that advertisers retain liability for compliance with any new requirements, to align them more closely with the existing CAP Code regulations.
Related content
IAB UK champions SMEs using digital advertising in Parliament
Learn moreGovernment sets out long-term vision for the creative industries
Learn moreAll roads lead to Manchester
Learn morePowering Up 2025: recommendations to help SMEs unlock the power of digital
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade