IAB UK response to Cabinet Office consultation on digital imprints

Posted on: Wednesday 04 November 2020 | IAB UK

Our comments on Government plans to require online political adverts to contain digital imprint


In August the Cabinet Office launched a consultation on introducing a new requirement for digital imprints to be included with political adverts online, with the objective of providing greater clarity over online campaign promotion material.  The IAB submitted this response, recommending a tighter definition of the ‘promoter’ of the advert, and that advertisers retain liability for compliance with any new requirements, to align them more closely with the existing CAP Code regulations.

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