IAB UK response to Cabinet Office consultation on digital imprints

Posted on: Wednesday 04 November 2020 | IAB UK

Our comments on Government plans to require online political adverts to contain digital imprint

In August the Cabinet Office launched a consultation on introducing a new requirement for digital imprints to be included with political adverts online, with the objective of providing greater clarity over online campaign promotion material.  The IAB submitted this response, recommending a tighter definition of the ‘promoter’ of the advert, and that advertisers retain liability for compliance with any new requirements, to align them more closely with the existing CAP Code regulations.

Written by



Related content

John Whittingdale: Online advertising brings huge opportunities for SMEs

IAB UK hosted a Parliamentary Reception in December 2022 to inform MPs about the valuable role digital advertising plays in supporting small businesses...

Learn more

HFSS online ad ban postponed to 2025

The Government has moved the implementation of the HFSS online ad ban to 2025, following lobbying from the IAB, our members and industry partners  

Learn more

Digital Advertising Guidance: data security, retention & storage

IAB UK has produced this guidance as part of our commitment to the ICO in our response to its investigation of real-time bidding. The guidance aims to...

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

The Competition & Markets Authority (CMA) has worked with the Advertising Standards Authority (ASA), Ofcom, social media companies and content creators...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.