IAB UK call for evidence response: DCMS online advertising review

Posted on: Tuesday 05 May 2020

IAB UK has responded to the call for evidence, setting out the value of digital advertising and more

As part of its review of the online advertising industry, in January 2020 the DCMS launched a call for evidence focused on how the placement and content of advertising is effectively applied and enforced.  The call for evidence included questions on how effective the existing system of oversight and regulation are in the digital advertising industry, including the self-regulatory system, industry initiatives and IAB UK’s Gold Standard initiative specifically.

IAB UK has responded to the call for evidence, setting out the value of digital advertising and providing an overview of the ASA, key industry initiatives and the importance of IAB UK’s Gold Standard to drive standards in the online advertising industry.

Related content


Michelle Donelan named as Secretary of State for Digital, Culture, Media & Sport

As Liz Truss announces her new Cabinet, Michelle Donelan replaces Nadine Dorries as Culture Secretary. Read a comment from our CEO Jon Mew

Learn more

IAB UK’s consultation response to the Online Advertising Programme

Read the key points we make in our consultation response to the OAP and download the full document

Learn more
Abstract image of man viewing smartphone screen

The industry’s view of the Online Advertising Programme

With DCMS’s consultation on the Online Advertising Programme expected soon, we’re sharing our view on how the regulatory framework for digital...

Learn more

IAB UK response to DCMS Data Reform consultation

We have responded to the DCMS consultation on reforms to the UK’s data protection regime

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.