IAB UK call for evidence response: DCMS online advertising review

As part of its review of the online advertising industry, in January 2020 the DCMS launched a call for evidence focused on how the placement and content of advertising is effectively applied and enforced.  The call for evidence included questions on how effective the existing system of oversight and regulation are in the digital advertising industry, including the self-regulatory system, industry initiatives and IAB UK’s Gold Standard initiative specifically.

IAB UK has responded to the call for evidence, setting out the value of digital advertising and providing an overview of the ASA, key industry initiatives and the importance of IAB UK’s Gold Standard to drive standards in the online advertising industry.