IAB UK call for evidence response: DCMS online advertising review

Posted on: Tuesday 05 May 2020

IAB UK has responded to the call for evidence, setting out the value of digital advertising and more

Share this

As part of its review of the online advertising industry, in January 2020 the DCMS launched a call for evidence focused on how the placement and content of advertising is effectively applied and enforced.  The call for evidence included questions on how effective the existing system of oversight and regulation are in the digital advertising industry, including the self-regulatory system, industry initiatives and IAB UK’s Gold Standard initiative specifically.

IAB UK has responded to the call for evidence, setting out the value of digital advertising and providing an overview of the ASA, key industry initiatives and the importance of IAB UK’s Gold Standard to drive standards in the online advertising industry.

Related content

work

IAB UK responds to CMA call for information

Our response includes likely future developments in the industry, the impact of COVID-19 and the need for continued industry wide engagement

Learn more
Policy

IAB UK’s submission to DCMS Committee call for evidence on COVID-19 impact

Our response to DCMS's call for evidence on COVID-19 and it's digital impact 

Learn more
Consultation response

ICO Direct Marketing Code of Practice Consultation response

Read our response to the ICO's Direct Marketing Code of Practice consultation

Learn more
CMA logo

IAB UK response to CMA’s market study interim report

Read our response to the Competition and Markets Authority interim report

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.