IAB response to the Information Commissioner’s Office GDPR draft consent guidance consultation

Posted on: Wednesday 12 April 2017

The IAB has submitted a response to the Information Commissioner’s Office (ICO) consultation on its draft General Data Protection Regulation (GDPR) consent guidance.

The draft guidance sets out the ICO’s recommended approach to compliance and what counts as valid consent under the GDPR, which will apply in the UK from May 2018.

Related content

influencer taking selfie

IAB UK submission to DCMS Committee influencer inquiry

The IAB has responded to a call for evidence made by the DCMS Committee, as part of its inquiry into ‘influencer culture’

Learn more
Hand raised at forum

IAB UK submission to the Digital Regulation Cooperation Forum

Comments the IAB has fed into the new Cooperation Forum, following the publication of its work plan

Learn more
Gambling

IAB UK submission to call for evidence on the Gambling Act

The IAB has responded to a call for evidence made by the DCMS, as part of a wider review of gambling laws in the UK

Learn more
Pesto

IAB UK, ISBA & IPA respond to Government's HFSS consultation

Read our joint response to the UK Government’s consultation on a total online advertising ban for products high in fat, sugar and salt (HFSS)

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.