IAB Factsheet: Copyright and brand safety
Posted on: Tuesday 01 September 2015
This Fact Sheet explains how advertising businesses can make use of the City of London Police's Infringing Website List (IWL) to limit ad placement against sites under investigation for copyright infringement and prevent ad revenues supporting these sites .
It also addresses how this piece of work is complemented by wider industry good practice for display advertising.
Tesco & McDonald’s first advertisers to commit to IAB UK’s Gold StandardLearn more
How AI is revolutionising Ad-Verification: 5 Key Trends.
AI is improving brand safety, and it going to get personal.Learn more
IAB UK GDPR checklist
The 25 May 2018 marks the day from which the General Data Protection Regulation (GDPR) will apply to every company doing business in the EU, including...Learn more