EU General Data Protection Regulation (GDPR) FAQs - Updated July 2016

The new General Data Protection Regulation (GDPR) is coming into force on 25 May 2018 ushering in a new set of data protection rules for Europe and UK companies doing business in the EU. Although not applicable until 2018, the new law promises to significantly affect digital advertising businesses across the globe, despite Brexit.

The IAB has developed these FAQs to help organisations begin to get familiar with the GDPR, its scope, and other considerations that should be taken into account.

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