Podcast Upfronts 2022: what we learnt
With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...
Learn morePosted on: Thursday 11 February 2021 | IAB UK
Don't Be A Clickhead! Listen to the Podcast now.
IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead!
You can listen to the Podcast here.
With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...
Learn moreThe Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...
Learn moreThis week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...
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