How SpotX delivered cross-platform success with Grey Goose and Digitas
Posted on: Monday 27 January 2020 | Sarah Lewis - Director, Agency Development, SpotX
Find out how a CTV centred campaign for Grey Goose delivered results
In April 2019, Grey Goose launched its ‘Live Victoriously’ campaign, a response to consumer demand for more authentic and relatable luxury branding. The vodka maker tasked Digitas with developing and executing the digital media promotion, which championed themes of connectivity and engagement. Central to Digitas’ strategy was connected TV advertising and its ability to provide a brand-safe, premium viewing environment.
At SpotX, connected TV is a key part of our total video portfolio and Digitas viewed us as a natural partner. Both teams collaborated on a high-impact, cross-screen approach to distribute SpotX’s premium CTV inventory as well as quality video placements across desktop and mobile devices.
User engagement was a key success metric for these efforts, and SpotX examined every detail to meet those targets. Our team developed a custom solution for Digitas that simplified video buying, increased transparency, and facilitated optimisation across all platforms to achieve very strong results.
“In order to achieve the goals of this campaign, Digitas needed to partner with a platform who could provide the expertise and services to expand on the reputation of such a well-known and prestigious brand,” explains Henry Tibbits, Senior Account Director at Digitas. “SpotX was able to provide the necessary guidance for our approach while securing impressive results.
During the campaign, Digitas and Grey Goose benefited from the expertise of SpotX’s Demand Operations team, who expertly managed the campaign and provided regular insights into optimisation and performance. Cross-platform viewability and completion rates were a solid 14% above industry benchmarks, with CVR reaching 90% on CTV and 84% across desktop and mobile.
Viewability of the Grey Goose campaign reached 94% on both desktop and mobile devices—and at only $0.02, cost per completed view was extremely cost-efficient.
You can view the full case study here.
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