Diversity in digital advertising – are we doing enough?
Posted on: Friday 24 July 2020 | Valbona Gjini - Marketing Director, ID5
How can we improve diversity in our industry at all levels? ID5 ask Outbrain’s Michael Olaye and Thomson Reuters’ Osita Osadebe
Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more than others, but we can recognise that our industry is far from being a fair representation of society’s overall diversity.
At ID5, we have put lots of effort and focus on gender diversity, but we have recently realised that we have massively overlooked the also very important topic of ethnic diversity. From now on, we commit to organising fully diverse panels and to encouraging the organisers of events in which we are involved to do the same.
We wanted to understand the reasons behind the lack of representation of people of colour in our industry, as well as our own limitations. That’s why we have invited some of the people who have been vocal on this topic to join us for an open and honest discussion on “Diversity in digital advertising – are we doing enough?”
Speaking to ID5’s CEO Mathieu Roche, Michael Olaye, Video Growth Lead at Outbrain and Osita Osadebe, Programmatic Specialist at Thomson Reuters share their views. You can watch the webinar below.
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