YouTube's television rivalry comes to an end
Posted on: Thursday 15 December 2016
The video platform is now working with television broadcasters.
For a long time now YouTube has been seen as a rival to television, as younger generations particularly consume content through this platform instead of on the TV. However, at its annual Brandcast sales pitch to advertisers, the company announced that it has been taking a much more united approach.
Alison Lomax, director of brand solutions at Google, stated that YouTube has been working closely with "all broadcasters - that’s the global broadcast companies and production companies, as well as the more local ones".
She said that this is because even though YouTube has a huge following on mobile, the fastest growing platform for the service is actually via television.
"It also demonstrates the sharing factor - a lot of people are watching YouTube in a shared capacity, it’s not one-on-one - that’s really interesting for advertisers," she explained.
Turning Attention into ActionLearn more
Snapchat appoints its first fashion editor
Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.
Video comes to Tinder: The Perfect Match?
Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time.Learn more
YouTube views to count towards music chart rankings
The number of times a music video is watched on YouTube will count towards songs' chart rankings for the first time.Learn more