Football fans will be able to watch 33 matches of the 2018 FIFA World Cup in high-definition virtual reality (VR) thanks to a new app from the BBC.
The BBC will be streaming many games in 4K resolution and high-dynamic range (HDR) colour throughout the tournament, but it will also be allowing viewers to immerse themselves in matches via VR.
Although not yet available, a dedicated app is thought to be in the pipeline that will enable iOS and Android users to watch matches in a totally different way, with the technology controlled via viewers' head movements.
VR headset owners will also be able to join in the innovative experience, which will give them the choice of watching from behind a goal or from slightly higher up, as if they were in a luxury box.
Speaking to BBC News, Andy Madden, content editor at What Hi-Fi? Magazine, commented: "Virtual reality is still in its infancy and has still to catch on with the masses. But it's an interesting way for people to see the World Cup."