Video comes to Tinder: The Perfect Match?
Posted on: Tuesday 10 July 2018
Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time.
Loops, a new Tinder feature that allows users of the dating app to add a short clip to their profiles, is being rolled out across the world.
Initial trials of the Loops feature have seen singles who include a video on their dating profile increase their average conversation length with matches by 20 percent.
In addition, users with a profile video also received an average of ten percent more swipes, improving their chance of finding a perfect match.
At the same time, Tinder is increasing the number of photos users can add to their dating profiles from six to nine.
A spokesperson from Tinder commented: "It all started with the swipe - that fun, simple movement that changed the way people meet.
"Now we've got a whole new experience that's really going to set your swipe game in motion...you can be flirty, you can be fun, but no matter what, be you."
How is 2020 impacting online video ad spend?
Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this yearLearn more
Moving on from a decade of mobileLearn more
Digital Audio Britain
The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very convenientlyLearn more
Pernod Ricard and S4M, a Travel Retail Campaign
Reaching Your On The Go Target Audience.Learn more