Twitter is planning to move towards an always-on approach to video, offering live streams to users 24 hours a day, seven days a week.
This is according to the social site's chief operating officer Anthony Noto, who said in an interview with BuzzFeed that the platform is looking at the possibility of showing rolling news, sport and entertainment.
Users would have it running in the background and could then "focus in on it when [they] hear something that’s of interest", he explained.
The live streaming video would likely come with some form of advertising, giving another revenue stream to a platform that has historically struggled to monetise its user base.
Twitter will not be rolling out the always-on streams overnight; it has acknowledged it does not have the immediate capacity to deliver a 24-7 service. It has, however, began ramping up video output through both its website and search apps, using channels such as CNN and Bloomberg to provide rolling news coverage.