Twitter takes further steps to promote 'healthy conversation'

Posted on: Thursday 17 May 2018

Twitter is introducing new behavioural tracking tools as a means of tackling trolls and fostering "healthy conversation".

Share this

Social network Twitter has unveiled a new approach to tackling the problem of disruptive trolling by utilising behavioural tracking tools.

In addition to the usage policies, review processes and machine learning tools it currently employs, Twitter will be integrating new behavioural signals into how Tweets are presented, in order to better identify users who regularly engage in troll-like behaviour.

The new system will look for signals such as accounts that have not confirmed email addresses, people signing up for multiple accounts simultaneously, or individuals repeatedly sending messages to accounts that do not follow them.

Content from these accounts will not be removed if they do not violate Twitter's terms of use, but these posts may end up being automatically hidden or excluded from searches, unless the user specifically chooses to view them.

Early testing of this approach have resulted in a four per cent drop in abuse reports from searches and eight per cent fewer abuse reports from conversations, which Twitter cites as evidence that this method can help to promote "healthy conversation".

Share this

Topics

Related content

Twitter reinforces immediate & intimate connection with premium content

IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content

Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.
 

Learn more

Twitter rolls out sponsored Moments

Twitter has introduced a new sponsored Moments feature, designed to better connect brands with their target audiences.

Learn more

Twitter rolls out tougher rules on online hate

Twitter has introduced stricter rules on what it classes as hateful and harmful content on the site, including new restrictions on inappropriate imagery...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.