Twitter rolls out tougher rules on online hate

Twitter has introduced stricter rules on what it classes as hateful and harmful content on the site, including new restrictions on inappropriate imagery.

Twitter has announced that it is introducing a tougher stance on what it regards as hateful or harmful content on the site, with new rules on imagery outlined for the first time.

People will no longer have to tweet hateful content themselves to receive a suspension from the social platform; instead, content that affiliates them with a group known to advocate violence - such as a retweet - will be enough to get them suspended permanently.

Twitter is also introducing new 'sensitive media' warnings to hide imagery deemed to be hateful, meaning that users will have to pass through barriers before they are able to view it. It is hoped that this will stop certain images from cropping up on vulnerable and impressionable users' timelines unexpectedly.

A Twitter spokeswoman confirmed: "If an account's profile information includes a violent threat or multiple slurs, epithets, racist or sexist tropes, incites fear or reduces someone to less than human, it will be permanently suspended."

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more
Twitter logo on abstract Upfronts background

Twitter’s Digital Upfront: what we learnt

Learn more

JICWEBS announces latest industry move to tackle online ad fraud

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.