Twitter chatbot update changes brands' customer interactions

Posted on: Wednesday 14 June 2017

Twitter has introduced some updates to its chatbots that are designed to change the way brands interact with their customers via the platform.

Share this

Twitter has introduced another update to its direct messaging function, allowing businesses to use a chatbot to interact with their customers in an innovative new way.
The social media platform has updated its chatbots so they can automatically get in touch with Twitter users who 'favourite' or retweet brands' posts, enabling companies to build relationships with their customer base via the network.
Direct messages received from the chatbot will now also feature a set of buttons designed to prompt further action from social media users; for example, they will have the option of clicking through to the brand's website, following them or tweeting to their own followers about the chatbot in order to boost its profile.
This latest update to the increasingly sophisticated Twitter chatbots follows an earlier change last month, which saw the site announce that brands would be able to run digital advertising campaigns via the platform that would automatically bring users to a direct messaging conversation with the company.
From here, they can now perform a host of other actions, which could lead to a significant change in the way brands interact with their customers in the future.

Share this

Related content

Arsenal fans get their own chatbot

Arsenal fans get their own chatbot

Arsenal fans can now get stats, news and videos from Robot Pires, the AI chatbot created just for them.

Learn more
Twitter reinforces immediate & intimate connection with premium content

IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content

Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...

Learn more

Global markets offer huge opportunity – but are marketers able to execute?

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.