Transparency & Consent Framework Version 2.0

IAB UK

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0


Our colleagues at IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.

The first iteration of the TCF was developed to enable the digital advertising ecosystem to comply with certain obligations under the General Data Protection Regulation (GDPR) and ePrivacy Directive. It is the largest industry collaboration of its kind and the only compliance solution that was built by the industry, for the industry. The TCF addresses the needs of every part of the advertising value chain, from publishers and technology companies through to agencies, advertisers, and consumers.

Following feedback from the market, alongside discussions with EU Member State data protection authorities (DPAs), the TCF has been updated to provide more consumer choice, greater publisher controls and the accommodation of GDPR “legitimate interests”, including a right to object through the TCF.

For further details on the proposed changes, please visit the IAB Europe website

This is the first major new TCF release and the only significant one planned for the year.

Following the close of the public comment period, once the technical specifications and Policies have been finalised, detailed implementation manuals will be issued for vendors, publishers and Consent Management Platforms (CMPs).

As part of the consultation process, IAB Europe will be holding two webinars to outline the proposed changes on 7th May (Publishers) and 8th May (CMPs and Vendors). To register, and review TCF v.2.0, please visit www.iabeurope.eu/tcf.

If you would like to know more about GDPR and how it can effect your business then have a look at our FAQs

Written by

IAB UK

Related content

""

Tomorrow, Today: Your guide to 2030 on-demand now

Learn more
upfronts audience

Nectar360, Bauer, Tripadvisor, Global, Meta & Spotify at IAB UK’s first Media Upfronts

Learn more
a person smiling

AI in ads: what's working?

Learn more
billboard

British Skin Foundation takes home Joy of Digital Award for ‘The Burnable Billboard'

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon