Transparency & Consent Framework Version 2.0

Posted on: Thursday 25 April 2019 | IAB UK

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

Share this

Our colleagues at IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.

The first iteration of the TCF was developed to enable the digital advertising ecosystem to comply with certain obligations under the General Data Protection Regulation (GDPR) and ePrivacy Directive. It is the largest industry collaboration of its kind and the only compliance solution that was built by the industry, for the industry. The TCF addresses the needs of every part of the advertising value chain, from publishers and technology companies through to agencies, advertisers, and consumers.

Following feedback from the market, alongside discussions with EU Member State data protection authorities (DPAs), the TCF has been updated to provide more consumer choice, greater publisher controls and the accommodation of GDPR “legitimate interests”, including a right to object through the TCF.

For further details on the proposed changes, please visit the IAB Europe website

This is the first major new TCF release and the only significant one planned for the year.

Following the close of the public comment period, once the technical specifications and Policies have been finalised, detailed implementation manuals will be issued for vendors, publishers and Consent Management Platforms (CMPs).

As part of the consultation process, IAB Europe will be holding two webinars to outline the proposed changes on 7th May (Publishers) and 8th May (CMPs and Vendors). To register, and review TCF v.2.0, please visit

If you would like to know more about GDPR and how it can effect your business then have a look at our FAQs

Written by


Share this

Related content

IAB UK Connected | Season 2 Episode 2: Sea Life Centre to Fortnite: children's lockdown with Rocket

Learn more
Guide to Digital Innovation

Introducing our Guide to Digital Innovation 2020

From shoppable video to gaming experiences, our new guide gives first-hand insight from 36 IAB members on the most innovative digital ad solutions and...

Learn more
Guide to Digital Innovation

How to Get Ahead of the Game - Gaming as a Media Channel

From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at...

Learn more
Guide to Digital Innovation

The Future of Attribution is Already Here

The future of attribution is cookie-less, privacy-secure, enables cross-media measurement and is highly effective, writes AudienceProject’s Commercial...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.