Snapchat ventures into hardware

Posted on: Sunday 25 September 2016

New Snapchat 'Spectacles' unveiled.

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Snapchat is expanding yet again, with the launch of its first hardware, 'Spectacles'. This product costs $130 (£100.51), and is a pair of sunglasses with a video camera embedded.

The same as the app, Spectacles focuses only on capturing moments, with footage recorded on them sent to the Snapchat app via Bluetooth or WiFi. It's then placed in the memories section, where users can view it.

Spectacles uses one of the smallest wireless cameras in the world and can operate for a full day with just one charge. It is available in three colours - red, blue and black.

In addition to the launch of this new product, the company has also opted to rebrand to Snap Inc. 

Chief executive Evan Spiegel said in a statement: "When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product. Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand."

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