Season 3 Episode 2: Mind the Digital Skills Gap

Posted on: Thursday 20 February 2020 | IAB UK

Does the Digital Skills Gap really exist? How can you avoid being a #clickhead? And just what do Paul Gubbins and Hugh Grant have in common? Some big questions on the IAB UK podcast this week and a host of wonderful guests to answer them. 

Following the launch of our Digital Skills Gap research with Middlesex University, we’re joined by MG OMD’s Kat Bozicevich and - from our new charity partner the Media Trust - Jasmine Dotiwala and recent grad and Gen Z rep, Tomi Ojo. From ensuring diversity in the workplace to the role of mentoring, tune in for plenty of advice on how to bridge the gap and nurture top talent. 

We’re also celebrating the return of National Anti-Click-Through Rate Day with a debut podcast appearance from our new Head of Research and Measurement Elizabeth Lane. Get excited about econometrics, dabble in A/B testing and, whatever you do, don’t be a #clickhead. 

Finally, the aptly billed programmatic supremo Paul Gubbins is in the quickfire question hot seat talking acronyms, Oasis and… black pudding. 

Listen to the podcast episode here.

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