The campaign was designed with a dual purpose – to make streets safer and to get more local residents pounding the pavement in the name of fitness – the campaign is the brainchild of Living Streets, which aims to improve the walking environment and encourage more people to do it.
As part of the activity, Living Streets has teamed up with InLinkUK, a company that replaces old phone boxes with public touchscreen devices to offer ultra-fast, free WiFi, phone calls, device charging, maps and information. In a bid to bring more people onboard, these devices will display images and messages relating to walking from those already involved with the campaign.
It’s hoped the campaign will help the elderly in particular, as walking can cut down on loneliness, offering the opportunity to stop and chat while out and about. Statistics released by YouGov show walking is in decline in the UK and 31% of over-65s avoid it due to cracks in their local pavements.
Tanya Braun, Head of Policy and Communications at Living Streets, told Charity Digital News: “We support InLinkUK’s commitment to get more people walking. Where they have reduced pavement clutter - giving valuable space back to local communities - we applaud their efforts to make it easier to walk on Britain’s streets.”